The Gap Most Attorneys Face
Most solo attorneys understand that relationships drive business- yet few were ever taught how to build them strategically.
Business Development is a Skill
Business development is often treated as networking, referrals or marketing- when in reality it's a learnable, repeatable skill.
A More Structured approach
When relationship-building is approached with structure and intention, it becomes predictable, professional and aligned with how attorneys prefer to work.,
I Know I Need Clients, But Where Do I Start?
You decided to go out on your own- but bringing in business now feels uncertain.
You know you need clients, revenue, and momentum, yet there's no clear starting point or system to follow.
That uncertainty creates pressure: How do I begin, and how do I build this the right way?
When highly successful professionals are asked what made the biggest difference in their growth, the answer is consistently the same: building authentic, strategic business relationships.
I'm Busy Now- But What Happens When This Work Ends?
You finish working with a group of clients, and suddenly realize there's nothing else lined up.
This is a common cycle for solo attorneys: you're focused on serving the current clients, so business development gets pushed aside- until the work slows and pressure sets in.
Without a consistent way to stay visible and nurture key relationships, opportunities arrive in waves instead of reliability over time.
Why Do Some Attorneys Always Have Referrals?
Some attorneys seem to know every-one- and consistently have referrals coming in.
It's not luck, personality, or the size of the firm.
They are intentional about where they go, who they meet, and how they build a professional presence that people remember.
They build relationships with purpose- not by accident. That consistent visibility is a major reason their business continues to grow year after year.
How Do I Stand Out Against Larger Firms?
You're a solo attorney asking yourself how to stand out when larger firms seem to be everywhere.
The truth is, standing out has less to do with size and everything to do with trust.
Trust begins with how clearly and confidently you communicate your value, and how intentionally you build real professional relationships.
When you do that well, you position yourself as the attorney people remember, return to, and refer- not because you're the biggest, but because you're the right fit.
A more Predictable Way
to Build Business
The most successful solo attorneys don't rely on luck, personality, or consistent networking.
They approach relationship-building as a skill- one that can be learned, practiced, and applied with intention.
Instead of chasing opportunities, they focus on building a consistent presence, strengthening the right professional relationships, and staying top of mind in a way that feels natural and aligned with how they work.
When business development is approached this way, it becomes predictable, professional, and sustainable- not stressful or reactive.
How Each Module Works
Each module is designed to be practical, focused, and efficient — built specifically for busy attorneys.
In every module, you’ll receive:
Three short, focused videos explaining the key concepts and how to apply them
A guided research assignment to help you think strategically about your own relationships and opportunities
An AI Power Prompt reference sheet that helps you complete your research faster and more efficiently, saving time without sacrificing quality
A guided Reflection worksheet at the end of each module is designed to help you pause, assess what you’re learning, and apply it intentionally to your own relationships and goals.
This structure ensures you’re not just learning concepts — you’re actively applying them in a way that fits into your practice.
Additional bonus worksheets and tools are included throughout the course to support implementation and long-term use.
INSIDE THE FIVE-WEEK COURSE
Module 1: Understanding Yourself to Build Authentic Connections
This module focuses on clarity — understanding who you are, what matters to you, and how that shows up in professional conversations.
Through guided reflection and research, you’ll map your personal background, interests, values, and professional identity so you can connect with others more naturally and meaningfully. By knowing yourself more clearly, you’ll be better equipped to recognize alignment, build rapport, and start conversations that lead to genuine relationships.
Module 2: Identifying the Right People to Focus On
This module shifts the focus from what to say to whom to invest your time in.
You’ll learn how to intentionally identify the clients, professionals, connectors, and complementary relationships that can naturally create new opportunities. Through guided research, you’ll map out aligned individuals across your current client base, professional network, community, and industry — so your relationship-building efforts are focused, strategic, and purposeful.
By being intentional about who you meet, follow up with, and stay visible to, you begin building momentum through relationships that support long-term, authentic business growth.
Module 3: Choosing the Right Places to Build Visibility
This module focuses on where to invest your time so your efforts lead to meaningful visibility and connection.
You’ll learn how to intentionally identify high-value environments — professional associations, business organizations, community involvement, and events — that align with your goals, values, and target audience. Through guided research, you’ll evaluate where your presence will create credibility, consistency, and natural opportunities to connect with the right people.
Instead of spreading yourself thin, this module helps you choose places that support authentic relationship-building and long-term momentum.
Module 4: Creating Consistent Visibility and Thought Leadership
This module focuses on when and how to speak up so you become visible in a way that feels natural, credible, and aligned with your expertise.
You’ll identify practical opportunities to share your knowledge through writing, speaking, and online engagement — including articles, panels, presentations, and professional platforms. Through guided research, you’ll map where and how to contribute your insights so others begin to recognize you as a trusted voice in your field.
By showing up consistently and leading with value, this module helps you build visibility that strengthens your reputation and attracts opportunities over time.
Module 5: Turning Strategy Into Consistent Action
This final module is where everything comes together.
You’ll take what you’ve clarified in Modules 1 (WHAT), 2 (WHO), 3 (WHERE), 4 (WHEN)
and turn them into a practical, repeatable system for follow-through. This module focuses on 5 (WHY), consistency, accountability, and execution.
Through structured monthly and weekly planning rituals, you’ll build a sustainable business development rhythm that fits into real life. By time-blocking, tracking progress, and reconnecting to your deeper “why,” you create momentum that continues well beyond the course.
Who This Course is For
This course is designed for solo attorneys who:
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Want a structured, professional approach to business development
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Rely on referrals, but want them to be more consistent and predictable
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Prefer relationship-building over traditional marketing or selling
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Want to communicate their value with confidence and clarity
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Are willing to be intentional about how they build and maintain professional relationships
This Course May Not Be a Fit If You’re Looking For:
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Quick wins or shortcuts
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Aggressive sales or marketing tactics
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A passive experience with no application
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Someone else to “do it for you.”
Choose the Course Format That Fits Your Schedule
The course is offered in two formats, allowing you to choose the option that best fits your schedule and learning style.
You may either:
Access all five modules at once through an instant download, or
Access all five modules at once, PLUS 5 weekly live one-hour online sessions led by Donna, alongside other attorneys in the program
Both options include the same core course content, tools, and materials.
Details and scheduling for the live sessions are provided at enrollment, where you’ll select the format that works best for you.
The course is designed to be practical and manageable for busy attorneys, allowing you to apply what you’re learning alongside your existing practice.
This program is typically delivered to law firms as a $5,000 in-house training.
For solo attorneys, it’s available online at a reduced rate.
Choose the course format that best fits how you want to learn and apply the material.
This module focuses on clarity — understanding who you are, what matters to you, and how that shows up in professional conversations.
Through guided reflection and research, you’ll map your personal background, interests, values, and professional identity so you can connect with others more naturally and meaningfully. By knowing yourself more clearly, you’ll be better equipped to recognize alignment, build rapport, and start conversations that lead to genuine relationships.
Option 1: Instant Access (On-Demand)
$495
Get immediate access to the full course and move through the material on your own schedule.
Includes:
All five modules are available immediately
Three short, focused videos per module
Guided research assignments
AI Power Prompt worksheets to save time
Reflection sheets at the end of each module
All bonus worksheets and tools
Best for:
Solo attorneys who want flexibility and prefer to move through the material independently.
Option 2: Live Online Five-Week Course
$995
*Next Live Course starts Monday, February 16th, 4-5 pm EST
Participate in a structured five-week experience with live support and accountability.
Includes:
All 5 modules are released immediately
A live one-hour online session each week with Donna
Opportunity to engage with other attorneys in the course
Guided discussion and real-time application
All worksheets, tools, reflection sheets, and bonuses
Best for:
Solo attorneys who value structure, accountability, and live interaction.
What Attorneys Are Saying
"This series made me rethink the way that I convey information and how to become a more effective communicator. Donna challenged me to creatively seek opportunities to develop business and how to use the NLP tool taught"
Terrence Regan, Attorney
"I can apply what I learned with both existing clients and potential clients. This will greatly enhance efforts in business development. The series provides valuable tools for structure and planning going forward."
Matt Cullen, Attorney
As someone who is along in their career, there were valuable business development reminders I will be putting to use.
Brian Donnelly, Attorney
“I will be using this information with existing client relationships and in making new
connections to increase business. Donna was incredibly personable and energetic!”
Robert Sorge, Attorney
“This series helped to cement ideas on how to approach and connect with people and provided an excellent structured business relationship development plan.”
David Curatolo, Attorney
“I learned various skills that will help me engage better with clients, prospective
clients, opposing counsel, and other members of my field. This series was fun and
engaging!”
Gabriela Morales, Attorney
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Meet Your Instructor
Donna Sirianni is Founder and CEO of Moving Forward Strategies. She is a strategic advisor, keynote speaker, and executive coach who works with attorneys, accountants, and professional services firms to strengthen communication, leadership, and relationship-based business development.
She has delivered seminars and training programs for law firms and professional organizations including Cullen and Dykman LLP, Campolo Middleton & McCormick LLP, Sasserath & Co. and Grassi Advisors & Accountants, among many others.
Her work focuses on helping professionals build authentic, high-trust relationships that support long-term growth.
Donna is the creator of the Business Relationship Playbook and NLP: Mastering the Secrets of Influencing, programs designed specifically for attorneys and those who want a structured, practical approach to communication and relationship-building. She emphasizes clarity, intention, and real-world application.
In addition to her work with firms, Donna coaches partners, CEOs, and emerging leaders one-on-one, helping them to communicate their value with confidence, remain accountable to their goals and lead with purpose.
She has been featured in Long Island Business News and has appeared on News 12 and radio programs nationally and internationally discussing professional and personal development. Donna holds a B.S. in Biology and an M.A. in Administrative Leadership from Stony Brook University, with additional leadership studies at Columbia University’s Teachers College. She is certified in Neuro-Linguistic Programming (NLP) and accredited by the International Coaching Federation (ICF).
Ready to Get Started?
If you’re ready for a more structured, professional approach to relationship-based business development, this course gives you the framework to do it with clarity and confidence.
Choose the course format that fits your schedule and learning style, and begin building the kind of professional relationships that support consistent, long-term growth.
Choose Your Format
Get Instant Access to all five downloadable modules
Join the Live Online 5-week Course NEXT STARTING DATE: MONDAY FEBRUARY 16TH, 4-5 PM EST (AND THE NEXT 4 CONSECUTIVE MONDAYS AT THE SAME TIME.) LAST CLASS ON MARCH 16TH
Monthly Relationship
Goal Sheet
Set, track, and stay accountable to monthly business development goals.
Metrics to Track
Measure relationships, visibility, and business development progress.
Research Checklist: Preparing to Meet a Business Professional
Research key details to connect confidently and intentionally.
Introduction Script Templates: Asking for Introductions, Not Referrals
Confident, natural language for asking warm introductions.
New Business Relationship Tracker
Capture and remember key details to strengthen new relationships.
Before You Have a
Meeting Checklist
Identify key decision-makers before important meetings.
Course Reflection Summary
Reflect on key insights and commit to next steps.
Choose Your Format
*Next Live Course starts Monday, February 16th, 4-5 pm EST
Have Questions?
Connect With Us
We'd love to hear from you! Reach out to inquire about our
services or to schedule a consultation.
Disclaimer
The Business Relationship Playbook is an educational and professional development program designed to provide general information, strategies, and tools related to relationship building and business development. Participation in this course does not guarantee business outcomes, referrals, revenue generation, or specific results.
This program does not provide legal advice, financial advice, or professional licensing guidance. Any examples, case studies, or scenarios discussed are for illustrative purposes only and should not be interpreted as promises of performance or results.
Success in business development depends on multiple factors, including individual effort, experience, market conditions, and consistent application of the concepts taught. Results will vary from participant to participant. By enrolling in this course, you acknowledge that you are responsible for your own professional decisions, actions, and outcomes.